Remove Google reviews that are harmful to your online reputation.Ask for honest testimonials about their customer experience.Įxplain that reviews educate new customers, help small businesses rank higher in search engines and attract customers looking at the Google Maps app. Use this guide to create a Google review link to send to customers so they can submit their reviews right on your Google Business Profile. Use these best practices to improve your Google Business Profile, get more online reviews, attract more potential customers and help your local business shine. Consider online review statistics like this: 84 percent of consumers trust customer reviews as much as personal recommendations from people they know.įour important review management steps to stand out on Google Maps and Google Search Potential customers trust online reviews.Per Google Support, keeping your business information up-to-date can help your company’s local SEO, improving your odds of showing up higher in search results.

Managing customer feedback on your Google Business Profile and responding to reviews helps SEO (search engine optimization).Google generates 90 percent of all search engine traffic, so if you have to pick one search engine to prioritize, choose Google Search. How your business appears in organic search results - including the star ratings and reviews - has an enormous influence on if people click to see your website.

Organic search engines drive more than half of all website traffic for businesses.

One study found that online reviews found on Google Maps, Yelp and social media influence up to 93 percent of consumers’ purchase decisions.

Google reviews impact whether customers ultimately complete a transaction with a business or not.

The higher the placement, the more traffic to your online presence and, ultimately, your physical presence.

Google Business Profile (formerly known as Google My Business) star ratings affect local search rankings, which dictates how high a local business appears in search results.

Savvy business owners know it’s worthwhile to invest in Google review management. Why is Google review management important?

How to see your google reviews